Set during a day at the ballpark, *Take Me Out to the Bald Game* turns a case of mistaken identity into a playful comedy. When an unsuspecting fan's bald head is confused for a satellite dish, a series of misunderstandings unfolds, all built around outdated assumptions about how satellite television works.
Blending visual humor with a classic baseball setting, the story playfully challenges long-held perceptions while revealing that today's DIRECTV experience no longer requires the bulky equipment people have come to expect. The result is a lighthearted comedy built on a simple misunderstanding and an even simpler message.
For DIRECTV's Take Me Out to the Bald Game campaign, my work focused on the creation and animation of the custom bobblehead characters featured throughout the piece. From modeling and look development to animation and final integration, the goal was to create stylized characters that felt playful, expressive, and consistent with the campaign's comedic tone.
The challenge was finding the right balance between caricature and realism, ensuring the bobbleheads felt like a natural extension of the story while delivering the exaggerated reactions and visual humor that drove the campaign. By carefully crafting their movement and personality, the characters became a key part of the spot's charm and helped bring the concept to life.