Six strangers are invited to participate in an immersive escape room experience with the promise of a large cash prize. What begins as a seemingly harmless game quickly turns deadly when the puzzles become real and the rooms themselves transform into elaborate traps designed to test the players' intelligence, resourcefulness, and will to survive.
As the group works together to escape each increasingly dangerous challenge, they begin to realize they were chosen for a reason. With every room revealing new clues about their pasts, the line between game and reality disappears, turning a puzzle-solving competition into a desperate fight for survival.
Blending psychological suspense, high-concept set pieces, and relentless tension, Escape Room transforms a popular recreational activity into a deadly maze where every clue matters and every mistake could be fatal.
For the digital marketing campaign surrounding Escape Room, I collaborated with a team of editors and designers to create social-first promotional content across multiple platforms. My primary focus was designing and animating Instagram looping promos, transforming key moments from the film into eye-catching, endlessly repeating pieces optimized for social engagement.
These looping animations were designed to extend the film's suspenseful atmosphere beyond the trailer, creating bite-sized moments of tension and intrigue that encouraged audiences to stop scrolling and lean in.