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Chris James Champeau
Director
NOW PLAYINGChunky Salsa 15s
Other VariationsChunky Salsa 15sChunky Salsa 6s
Herdez Chunky Salsa
Omnicom Studios

What happens when the packaging changes after the commercial has already been shot? That's where I come in.

For the HERDEZ® Chunky Salsa campaign, my work focused on the invisible details that most viewers never notice. Packaging updates, label revisions, and product refinements often happen long after production wraps, requiring precise visual effects work to bring the final product in line with current branding. Every adjustment had to hold up under close scrutiny, in motion, and at commercial broadcast quality.

Beyond packaging updates, I also cleaned up manufacturing imperfections, print inconsistencies, and minor defects to ensure every product looked its absolute best on screen. The goal is simple: make it look like it was shot that way from the beginning, even when significant changes are happening entirely in post-production.