Herdez Chunky Salsa
Herdez Chunky Salsa
Commercial
Brand
Role
VFX
Year
2025
Herdez Chunky Salsa
Commercial
Brand
Role
VFX
Year
2025
Dip Into HERDEZ® Chunky Salsa highlights the bold flavor and hearty texture of HERDEZ® Chunky Salsa, celebrating the simple act of gathering around a bowl of chips and salsa. Rooted in authentic Mexican flavor, the piece showcases how every dip delivers a satisfying and flavorful experience.

What happens when the packaging changes after the commercial has already been shot? That's where I come in.

For the HERDEZ® Chunky Salsa campaign, my work focused on the invisible details that most viewers never notice. Packaging updates, label revisions, and product refinements often happen long after production wraps, requiring precise visual effects work to bring the final product in line with current branding. Every adjustment had to hold up under close scrutiny, in motion, and at commercial broadcast quality.

Beyond packaging updates, I also cleaned up manufacturing imperfections, print inconsistencies, and minor defects to ensure every product looked its absolute best on screen. The goal is simple: make it look like it was shot that way from the beginning, even when significant changes are happening entirely in post-production.

Packaging Lockup Before and After
Packaging Lockup Before and After after imageAfter
Before
Tracked Packaging Before and After
Tracked Packaging Before and After after imageAfter
Before
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