On the LA Fitness Make A New Day Resolution campaign, I handled editing and visual effects, with the edit serving as the foundation for the entire campaign. The concept revolved around a continuously evolving countdown, where every scene, action, and visual moment had to connect seamlessly into the next. The challenge wasn’t simply assembling individual spots—it was maintaining a precise rhythm where each beat flowed naturally into the next while always serving the larger countdown structure.

The pacing became a critical part of the storytelling. Every transition had to feel motivated, every moment had to land at exactly the right time, and every sequence needed to build momentum toward the next reveal. The edit was designed to feel effortless, even though it relied on a carefully choreographed timeline where timing dictated everything.