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Chris James Champeau
Director
Lenovo - Go Country
Gas Lamp

This was one of those spots that just hits the sweet spot between concept and execution. A full-on spaghetti western setup; dusty streets, tense standoffs, wide cinematic frames... flipped on its head with a modern gaming twist.

I handled editing and visual effects, helping shape the pacing of the duel and integrating the gameplay moments into the world in a way that felt seamless and intentional. The goal was to keep the tension of a classic quick-draw alive, while letting the humor land without breaking the tone.

Blending old-school western grit with fast, responsive gameplay made for a really fun challenge. The final spot feels like a collision of two worlds that shouldn’t work together... but absolutely do.