Set in a dusty frontier town, two gunslingers prepare for a classic western showdown—but instead of revolvers, they draw handheld Lenovo Legion Gos. What follows is a high-stakes duel reimagined through fast-paced gameplay, blending old-school grit with modern competition. With sweeping landscapes, quick-draw tension, and a playful twist, the spot brings together the spirit of the Wild West and the freedom to game anywhere.
This was one of those spots that just hits the sweet spot between concept and execution. A full-on spaghetti western setup; dusty streets, tense standoffs, wide cinematic frames... flipped on its head with a modern gaming twist.
I handled editing and visual effects, helping shape the pacing of the duel and integrating the gameplay moments into the world in a way that felt seamless and intentional. The goal was to keep the tension of a classic quick-draw alive, while letting the humor land without breaking the tone.
Blending old-school western grit with fast, responsive gameplay made for a really fun challenge. The final spot feels like a collision of two worlds that shouldn’t work together... but absolutely do.
Agency
This Is Hello
Production Company
Gas Lamp
Producer
Scott Miller
Director
Alex Germanotta
Director of Photography
Chris Saul
Editor / VFX
Chris James Champeau
Production Designer
Gina Canavan