Microsoft 11 on Lenovo Yoga
Commercial
Microsoft 11 on Lenovo Yoga
Commercial
Windows 11 introduces a more intuitive way to organize work, creativity, and everyday tasks through virtual desktops that allow users to instantly switch between customized spaces. Whether moving from work to entertainment, productivity to creativity, or one project to the next, Windows 11 makes it easy to stay organized without losing focus.
The campaign demonstrates how seamlessly users can transition between different environments, highlighting the flexibility and simplicity built into the operating system. By reimagining the desktop as a collection of personalized spaces, Windows 11 empowers users to adapt their computer to the way they work, create, and live.
The entire commercial is stop motion, which means the editing process begins long before post-production. Timing, pacing, and transitions have to be carefully planned during production because every movement is physically created frame by frame. The challenge wasn't simply assembling shots, but ensuring each transition between desktop environments felt fluid and effortless while still showcasing the feature clearly. The result was a piece where the stop-motion technique itself reinforced the product message—transforming and rearranging physical spaces as quickly as Windows 11 allows users to move between virtual ones.
Agency
The Woo
Creative Director
Michael Blaney
Producer
Scott Miller
Director / Editor / VFX
Chris James Champeau
