On the Thursday Night Football on Twitter promos, I worked as the motion graphics artist, operating on a rapid overnight turnaround tied directly to the live games. Because the production team was based in New York, assets would come in late. Typically between 11pm and midnight on the East Coast, right as each game wrapped.

Each night, I’d receive a package of selects: game photography, key moments, and curated tweets to feature. While the team slept, I’d build out the animations: designing and timing the graphics, integrating the social content, and shaping a promo that also teed up the following week’s matchup.

By the time the team in NYC came back online in the morning, the finished pieces were already delivered; ready to post across NFL and Twitter channels. The goal was immediacy: turning around high-quality, engaging content overnight so it could hit feeds right as audiences woke up, keeping the momentum of the game alive into the next day.