WhatsApp + Mercedes F1
WhatsApp + Mercedes F1
Promo
Brand
Role
Motion Graphics
//
Color
//
Additional Editing
Year
2023
WhatsApp + Mercedes F1
Promo
Brand
Role
Motion Graphics
//
Color
//
Additional Editing
Year
2023
To celebrate the partnership between WhatsApp and the Mercedes-AMG Petronas Formula One Team, the campaign turned an ordinary rideshare into an unforgettable surprise for a group of Formula 1 fans. What began as a routine trip through Las Vegas quickly changed when passengers discovered they were sharing the ride with Mercedes Team Principal Toto Wolff. As the journey unfolded, fans were given a rare opportunity to ask questions, share stories, and engage in candid conversations with one of Formula 1's most influential figures. The unscripted interactions revealed both the passion of the fans and the personality behind one of the sport's most recognizable leaders. Part fan experience and part social experiment, the campaign brought audiences closer to the world of Formula 1 by capturing authentic reactions and unexpected moments. The result was a unique celebration of fandom, connection, and the excitement surrounding Formula 1's arrival in Las Vegas.

On the Mercedes-AMG Petronas Formula One Team and WhatsApp Las Vegas campaign, I handled color, motion graphics, and additional editorial support as part of a rapid 24-hour turnaround from production to final delivery. With the entire team operating on-site in Las Vegas, post-production became a real-time effort, keeping pace with an event that never seemed to slow down.

As footage came in from the day's shoots, I worked across multiple disciplines—supporting the edit, designing motion graphics, and completing color—helping transform freshly captured material into finished content ready for immediate release. The challenge wasn't just speed, but maintaining the level of polish expected from global brands while working within an incredibly compressed schedule.

Projects like this require every department to move in sync. There is little time for second-guessing decisions, and every hour matters. The result was a fast-moving, collaborative effort that captured the excitement surrounding Formula 1's arrival in Las Vegas and delivered content while the experience was still unfolding around us.

Production Company
Hometeam
Director
Jason Oppliger
Director of Photography
George Nienhuis
Producer
Dan Tundis
Post Producer
Scott Miller
Editor
Karl Amdel
Color / Mograph
Chris James Champeau
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