On the Chamberlain myQ superhero commercial, I handled editing and visual effects, building the spot to feel like a fast-paced action film from the first frame. The goal was to fully commit to the superhero language: tight pacing, escalating tension, and cinematic scale; so the audience buys into the stakes before realizing what’s actually happening.

A big part of that was timing. The entire piece hinges on a perfectly calibrated shift from intensity to comedy, so I focused on holding just long enough in the action beats to sell the drama, then snapping into the reveal without losing momentum. That transition is where the spot lives or dies.

Visually, the use of anamorphic lenses played a key role in selling the story. The flares, distortion, and wider field all helped push the spot into a more cinematic space, reinforcing the idea that this is something bigger than reality... until it isn’t. On the VFX side, I handled everything from cleanup to screen comps, making sure the visuals supported the tone without calling attention to themselves.

It’s one of those pieces where the more seriously you treat it, the funnier it becomes and everything in post was built around that idea.